August 22, 2017
Perth Branding Photography

Visual Storytelling for Profit Series- Physique (2 of 6)

This is our second instalment of our six part series on Kapferer’s Brand Identity Prism and how we use it to create effective branding imagery . […]
August 7, 2017

Visual Storytelling for Profit Series- Personality (1 of 6)

We put a lot of work into developing our brand as business owners, but how can we take our brand from being a great logo to […]
July 27, 2017

What you want vs What you need

There is what you want, and then there is what you need. So often we are set against two differing magnetic pulls. What I want is […]
June 15, 2017
Headshot Photography

How to Challenge the Superficial in Your Business

Change the World! That’s the goal! It’s definitely a BHAG (Big Hairy Audacious Goal), but here at Life as Art Photography we believe that we all […]
October 26, 2016

Summer Fun: Capitalising on Summer Imagery for Profitability

The yellow glow of summer sunshine. The smell of sunscreen. The sticky feeling of drippy ice cream cones. Summer is full of memories and emotional connection. […]
October 26, 2016

How to Convey Approachability in an Image

Your online imagery is often the first impression your potential clients have with you and your brand. Because of this, it is important that your headshot […]
April 24, 2016

Colour Study: Using Colour to Communicate Warmth

  “We are happy, friendly people.” If you read that phrase and had to chose one colour that “said” that to you, what colour would you […]

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