We live in a society that wants us to fit into nice, neat categories. Categories make life simpler for controlling people. Set up a category, claim your adherents, throw stones at the other categories! Just look at the Mummy wars that rage online … Breast vs Bottle fed, Organic vs leftover Maccas chips on the floor of the mini-van! Or, more broadly, Normal vs Weird, Left vs Right, Conservative vs Progressive, Male vs Female.
Life is so much “simpler” when you can manufacture an identity that is made up of a set of dogmatic ideas. Same vs Different. Us vs Them. As a society, we don’t know how (or whether) to deal with people until we’ve got them pegged into their categories. Once we do though, we very quickly (and permanently) write them off or accept them into the fold.
This is not how life is meant to be!
In our family, we’ve tried not to allow ourselves to be defined by these polarising...
What do you think is the most valuable part of your business???
Important, but probably not the most valuable.
How about your product?
What about your client base?
Still important but we’re not there yet.
Can you guess?
The very most important part of your business is …
If you are anything like me, this is probably a very uncomfortable idea. On one hand, we realise that we are the very core of our business, but on the other hand, there’s a whole life time of self-talk saying we’re not important. Perhaps we’ve picked up from others that they don’t think we’re important or we’ve bought into the cultural messages that tell us that we’re just not enough. Deep down, the idea that we are important is hard for many of us to swallow.
KEY TO BUSINESS SUCCESS
One of the keys to business success is the relationship between us and those we wish to reach. As...
We need to talk….
Most people who know me would probably describe me as kind, gentle, a peacemaker. What some of you may or may not know is that I am a mother to 5 children ranging the ages between 7 to 16. If you asked my kids to describe me, they would probably not describe a picture of a tranquil mother, gently floating in flowy dresses and speaking in hushed tones. I love my kids and I want nothing but the very best for them. But I am firm. Rock solid. I believe in setting very high standards and equipping them to reach them. I can be a mama bear at times and will fiercely defend and protect… so all of this is to warn you that for the rest of this post I’m putting my mum voice on. Not because I’m criticising, but because I want you to reach for high standards, but I also want you to be equipped to reach them- and sometimes to do that we need a firm reminder…. You’ve been warned….
I’ve had enough. I’ve had enough of...
Have you ever been a Bridesmaid at a wedding where the dress you had to wear was … not really your style? Or perhaps you were a Groomsman and the Groom loved pastel blue? Being the supportive friend you are, of course you spent the money and wore the outfit at the wedding. Since then, though, it’s probably been sitting in the back of the closet not seeing the light of day!
Imagine again though, that the dress (or suit) was perfect! It was exactly your style, fitted brilliantly and you loved wearing it. The likelihood is that you’d be looking for ways to be wearing it as often as possible!
Now imagine that you had an amazing branding shoot. You loved the experience, you loved the images and maybe even used them for some social media marketing or to give your website some extra zing. But … that was a year ago and you haven’t even thought about those images since. At Life As Art, we want you to get the most out of your imagery. Don’t...
I spend a lot of my life living in the day to day habits of life. I wake, shower, dress, get the kids ready for school, eat, take them to school, go to work, pick them up from school, cook dinner, put them to bed, collapse on the couch, sleep. Oh, and somewhere in there, build a meaningful relationship with my wife and manage the conflicting expectations of 6 other people and myself. To a large degree, these structural markers for each day are requirements rather than options. If I tried to skip any of these, someone is going to suffer … most likely me!
Habits (or perhaps you feel more comfortable calling them “Routines” or “Structures”) are an important trellis on which the vine of my life needs to hang. Vines that lay along the ground will likely grow, but if you want lots of grapes, the vine needs to be held off the ground (on a trellis). Vines on a trellis have greater access to sunlight and air and will be vastly more...
In our little home by the sea we are packed to the rafters with people and personalities. Our house is filled with two crazy Love Birds, our five children, and all the beauty and chaos that brings. But also packed in tight in our not so little family is mental illness. It’s something that over the years I have tried to be transparent about, and secretly hoping that with that transparency it would become something I became more okay with. And most of the time I am alright with that.
This week, however, I’m not okay, and I’m finding it so hard to be okay with that too.
I’m shipwrecked. We had a severe, violent incident on Monday with our daughter. Windows were shattered. Holes were put into doors. Words raged. Other family members were injured. In the moment of crisis, I was there. I showed up and I handled it. I followed the instructions from all the years of advice and instructions given to us by different psychologist and specialist- to the letter. It was...
This is the sixth instalment in our six part series on Kapferer’s Brand Identity. This blog series is a “How to” on using all 6 different facets of The Brand Prism to build cohesive and effective branding photography that leads to profitable marketing. Last post we looked at Brand Self Image which is the description of how potential clients would like to see themselves inwardly as a result of interacting with your brand. In our last post of this series we are talking about Brand Reflection.
Brand Reflection is the typical consumer of your brand as perceived by the market. In lay man’s term Band Reflection is a visual stereotype of the person who first comes to mind when someone thinks about your brand. When we think a BMW what firsts comes to mind is a wealthy business man. When we think of Loreal Paris we think of a young, beautiful woman. When we think of Nike we think a highly determined athlete who is pushing their physical limits....
This is the fifth instalment in our six part series on Kapferer’s Brand Identity. This blog series is a “How to” on using all 6 different facets of The Brand Prism to build cohesive and effective branding photography that leads to profitable marketing .
Our first two post of the series were Brand Personality and Brand Physique, which both deal exclusively with the brand and product that we as business owners are presenting. Essentially Personality, and Physique are all about the business provider. Brand Relationship and Brand Culture, which are the middle point of the prism, are where your brand and the customer meet and interact.
Our last two post are the bottom of the prism which is where we find clarity about our potential clients and how they see themselves both internally and externally in relationship to our brand. Brand Self Image is the description of how potential clients would like to see themselves inwardly as a result of interacting with...
Let’s talk about Brand Relationship. This is the fourth instalment in our six part series on Kapferer’s Brand Identity. This blog series is a “How to” on using all 6 different facets of The Brand Prism to build cohesive and effective branding photography.
In our last post we talked about Brand Culture and how it is the internal values of the group of people who follow or identify with your brand. If Brand Culture is the internal values of the group then Brand Relationship is the external outworking of that culture. Brand Culture and Brand Relationship are the middle point of where your brand and your clients meet and interact. Like any healthy relationship, good Brand Relationship is based on healthy interactions and communications. The Brand Relationship is what the customer feels they receive when they interact or exchange with your brand that is above and beyond the actual product they are buying.
Lets use the Dove Soap and Skin...
Brand Culture- What is it and how do you develop it for your own brand? This is the third instalment in our six part series on Kapferer’s Brand Identity a “how to” on using all 6 different facets of The Brand Prism to build effective branding photography. So far we have looked at Brand Personality and Brand Physique. Today we are looking at how a Brand Culture impacts potential buyers.
Simply put, Brand Culture is the outworking of your brand's values. Brand Personality is the singular characteristic of a brand, whereas Brand Culture is the corporate outworking of those brand values. A great example of this would be the energy drink Red Bull’s brand. Red Bull’s brand personality is extreme, outgoing, and cutting edge. From these internal brand values they have built a Brand Culture of pushing limits. When we think of Red Bull we think of a group of people who love extreme sports and spend their weekends mountain bike riding at break neck speeds...