Summer Fun: Capitalising on Summer Imagery for Profitability

Uncategorized Feb 07, 2019

The yellow glow of summer sunshine. The smell of sunscreen. The sticky feeling of drippy ice cream cones.

Summer is full of memories and emotional connection. The warm weather sends us outside looking for cool water, and sandy memories. Something about the extreme temperatures make memories a bit more sticky in the subconscious.

These sticky memories are an amazing opportunity for businesses to tie their brand with emotions that are already deep seated in their clients.

A brand that presents itself as warm and approachable will outshine their competitors. Capitalising on summer memories is a great branding move, and it’s simple to do.

  • Use a summer location

Head down to the beach with your staff and take a few quick pics of you having a meeting. Share the images on Instagram remembering hashtags are a powerful marketing tool.

  • A taste sensation

Instead of a Friday after-work drinks, bring in a couple boxes of icy poles for the staff and share the pics on social media. Show your clients that you appreciate your staff, and don’t mind a little bit of summer fun too.

  • Warm words

Sprinkle summery words into your social media posting and blog posts. Think of ways you can use warm, emotive words that tug at the emotions and tie those summer memories in with your brand.

Potential clients are moved by human connections more then facts and figures. Even very corporate brands will benefit from utilising emotional connections in a way that is brand appropriate. This summer look for ways to show your clients that you are warm, real people that can’t wait to connect with them.

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Life as Art is Perth’s leading Branding and Headshot Photographer. We work with our clients to bring clarity to their Branding with Beautiful, Custom Photography.

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