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I don't believe in authentic branding.

“Branding is for products. Also, for cattle. People-even artists- aren’t products. You may make things, but you aren’t a thing. Resist the temptation to climb into a perfectly-crafted brand identity. Instead, practice claiming your whole self- your wild, weird, ever-changing, ever-learning, mistake-making, beautiful/ awful whole self, something so much more powerful and honest than a brand.”- Shauna Neiquist

 Recently I can’t escape from the word “Authenticity”.

 It’s like every blog, Instagram post, book, and talk show is talking about Authenticity. I've loved it. It’s a conversation that has been needing to be had for a long time! In many ways Authenticity signals a huge paradigm shift in our culture. Authenticity is definitely a step in the right direction!

HOWEVER, I’ve had this little thing in the back of mind that has rolled around like a pebble in my shoe for the last 6 months. This idea that...

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