In a changing world, your Legacy Brand remains steady

If you’ve been alive any decent period of time, you’ve seen more change than probably at any other time in history. You don’t have to be that old to remember when your information had to come from other people or a library rather than the internet! It’s really not that long ago. Really. 30 years ago nobody had heard of the internet, 15 years ago there was no such thing as Facebook! Remember the days when we had giant yellow books giving us a list of businesses?
 
OK, now I feel old.
 
Immediate, ongoing connectivity has had a profound impact on society, and, it seems to me, the consequence is that trends are coming and going at a blistering pace! Just mention the word “dab” to your pre-teen or teenager and watch them cringe … “Ewww, do NOT do that again”!
 

KEEPING YOUR BUSINESS BRANDING STEADY

In a world of constant change, how do you continue to communicate what’s real in your Brand. How do you communicate...
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I don't believe in authentic branding.

“Branding is for products. Also, for cattle. People-even artists- aren’t products. You may make things, but you aren’t a thing. Resist the temptation to climb into a perfectly-crafted brand identity. Instead, practice claiming your whole self- your wild, weird, ever-changing, ever-learning, mistake-making, beautiful/ awful whole self, something so much more powerful and honest than a brand.”- Shauna Neiquist

 Recently I can’t escape from the word “Authenticity”.

 It’s like every blog, Instagram post, book, and talk show is talking about Authenticity. I've loved it. It’s a conversation that has been needing to be had for a long time! In many ways Authenticity signals a huge paradigm shift in our culture. Authenticity is definitely a step in the right direction!

HOWEVER, I’ve had this little thing in the back of mind that has rolled around like a pebble in my shoe for the last 6 months. This idea that...

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What impression does your photography leave?

THE IMPRESSION ON OTHERS

When you spend any decent period of time around other people - like family, school, work, church, clubs etc - who you are leaves an impression on that group. The longer you are in that group, the deeper the impression that you leave. If you’ve been there for a long time and then suddenly, you’re not ... the people in that group sense your presence missing.

That impression is the idea of you that you leave other people with. It may not be who you are, it may not be who you think you are - and it’s likely to be slightly different for each person. When who you actually are is inconsistent with the impression you seek to leave (think cool instead of authentic) the people that click with your impression, as they are drawn to you, will reach a point on that journey where they feel the clash between real and the impression and check out. 

IMPRESSIONS THAT LINE UP

If you want genuine relationships, it’s important to pursue a life where...

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YOU are the Pot of Gold

What do you think is the most valuable part of your business???

Spreadsheets?

Important, but probably not the most valuable.

How about your product?

Getting warmer.

What about your client base?

Still important but we’re not there yet.

Can you guess?

The very most important part of your business is …

YOU!

If you are anything like me, this is probably a very uncomfortable idea. On one hand, we realise that we are the very core of our business, but on the other hand, there’s a whole life time of self-talk saying we’re not important. Perhaps we’ve picked up from others that they don’t think we’re important or we’ve bought into the cultural messages that tell us that we’re just not enough. Deep down, the idea that we are important is hard for many of us to swallow.

KEY TO BUSINESS SUCCESS

One of the keys to business success is the relationship between us and those we wish to reach. As...

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