“Branding is for products. Also, for cattle. People-even artists- aren’t products. You may make things, but you aren’t a thing. Resist the temptation to climb into a perfectly-crafted brand identity. Instead, practice claiming your whole self- your wild, weird, ever-changing, ever-learning, mistake-making, beautiful/ awful whole self, something so much more powerful and honest than a brand.”- Shauna Neiquist
Recently I can’t escape from the word “Authenticity”.
It’s like every blog, Instagram post, book, and talk show is talking about Authenticity. I've loved it. It’s a conversation that has been needing to be had for a long time! In many ways Authenticity signals a huge paradigm shift in our culture. Authenticity is definitely a step in the right direction!
HOWEVER, I’ve had this little thing in the back of mind that has rolled around like a pebble in my shoe for the last 6 months. This idea that...
When you spend any decent period of time around other people - like family, school, work, church, clubs etc - who you are leaves an impression on that group. The longer you are in that group, the deeper the impression that you leave. If you’ve been there for a long time and then suddenly, you’re not ... the people in that group sense your presence missing.
That impression is the idea of you that you leave other people with. It may not be who you are, it may not be who you think you are - and it’s likely to be slightly different for each person. When who you actually are is inconsistent with the impression you seek to leave (think cool instead of authentic) the people that click with your impression, as they are drawn to you, will reach a point on that journey where they feel the clash between real and the impression and check out.
If you want genuine relationships, it’s important to pursue a life where...
What do you think is the most valuable part of your business???
Important, but probably not the most valuable.
How about your product?
What about your client base?
Still important but we’re not there yet.
Can you guess?
The very most important part of your business is …
If you are anything like me, this is probably a very uncomfortable idea. On one hand, we realise that we are the very core of our business, but on the other hand, there’s a whole life time of self-talk saying we’re not important. Perhaps we’ve picked up from others that they don’t think we’re important or we’ve bought into the cultural messages that tell us that we’re just not enough. Deep down, the idea that we are important is hard for many of us to swallow.
KEY TO BUSINESS SUCCESS
One of the keys to business success is the relationship between us and those we wish to reach. As...