In a changing world, your Legacy Brand remains steady

If you’ve been alive any decent period of time, you’ve seen more change than probably at any other time in history. You don’t have to be that old to remember when your information had to come from other people or a library rather than the internet! It’s really not that long ago. Really. 30 years ago nobody had heard of the internet, 15 years ago there was no such thing as Facebook! Remember the days when we had giant yellow books giving us a list of businesses?
 
OK, now I feel old.
 
Immediate, ongoing connectivity has had a profound impact on society, and, it seems to me, the consequence is that trends are coming and going at a blistering pace! Just mention the word “dab” to your pre-teen or teenager and watch them cringe … “Ewww, do NOT do that again”!
 

KEEPING YOUR BUSINESS BRANDING STEADY

In a world of constant change, how do you continue to communicate what’s real in your Brand. How do you communicate...
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Cheap and Often or Expensive and Rarely?

Where do you stand on the whole “Buy Cheap and Often” or “Buy Expensive and Rarely” debate?

Whether it’s a nice pair of shoes, a new jacket, or maybe even a first car, we approach our buying decisions somewhere along this spectrum. Perhaps we even range along this spectrum depending on the context (or financial pressure) in which we are making our purchasing decisions. When I was younger, I was quite happy with an “on the cheap” first car … but then again, that car didn’t last long. These days I just want a reliable vehicle that is going to survive my children – even though it costs more!

INTERNAL PERCEPTION AFFECTS VALUE

In some ways, I think that our placement along this range connects back to how valuable we see ourselves being. If we diminish our own value, we’re much less likely to spend the money on the more expensive, higher-quality item because we don’t see the value alignment. If you are feeling like...

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