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Branding that Embraces your Weird

PLEASE STEP INTO THE BOX WE HAVE PRE- PREPARED FOR YOU

We live in a society that wants us to fit into nice, neat categories. Categories make life simpler for controlling people. Set up a category, claim your adherents, throw stones at the other categories! Just look at the Mummy wars that rage online … Breast vs Bottle fed, Organic vs leftover Maccas chips on the floor of the mini-van! Or, more broadly, Normal vs Weird, Left vs Right, Conservative vs Progressive, Male vs Female.

Life is so much “simpler” when you can manufacture an identity that is made up of a set of dogmatic ideas. Same vs Different. Us vs Them. As a society, we don’t know how (or whether) to deal with people until we’ve got them pegged into their categories. Once we do though, we very quickly (and permanently) write them off or accept them into the fold.

This is not how life is meant to be!

In our family, we’ve tried not to allow ourselves to be defined by these polarising...

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