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In a changing world, your Legacy Brand remains steady

If you’ve been alive any decent period of time, you’ve seen more change than probably at any other time in history. You don’t have to be that old to remember when your information had to come from other people or a library rather than the internet! It’s really not that long ago. Really. 30 years ago nobody had heard of the internet, 15 years ago there was no such thing as Facebook! Remember the days when we had giant yellow books giving us a list of businesses?
 
OK, now I feel old.
 
Immediate, ongoing connectivity has had a profound impact on society, and, it seems to me, the consequence is that trends are coming and going at a blistering pace! Just mention the word “dab” to your pre-teen or teenager and watch them cringe … “Ewww, do NOT do that again”!
 

KEEPING YOUR BUSINESS BRANDING STEADY

In a world of constant change, how do you continue to communicate what’s real in your Brand. How do you communicate...
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