A Brand Discovery Session is a 90 Minute Session focused on better understanding your business, your target market and how those two facets interact with each other. The purpose of The Brand Discovery Session is to help us build a photoshoot that is best suited to reflect the heart of your brand to the market you are wanting to attract.
Because without it we will be flying blind. The Brand Discovery Session acts as a plumb line to measure success. The success of a photoshoot can be very subjective if we don't know what success is defined as. The Brand Discovery Session helps us deliver to you an end product that is not just what you want, but more importantly what you need.
A Brand Discovery Session is a guided conversation. Our role is to ask the right question then listen to your answer. The real gold that comes from these sessions is what we are able to glean from your answers. Sometimes in your own business you can not see the forrest from the trees. The Brand Discovery Session is a process that allows us to step back with you and evaluate what we see, together.
Here at Life as Art we use The Brand Prism as a structure to discover the ins and out that make your brand unique, and differentiate you in your market. A strong brand is capable of incorporating all 6 facets into a concise, transparent and appealing brand identity. Our Brand Discovery Session allows us to understand all 6 facets and then build out a photoshoot that will best reflect your brand identity.
The short answer is "No. We won't build out your whole brand." We are not Graphic Designers or Marketing Strategist. We are a Photography Studio. However, after working with so many businesses we realised that we needed a system to help us understand all the facets of a brand so we could create more impactful imagery. Because of this we will talk to you about things such as logos, branding colours, fonts, ideal target markets, and your company's mission and vision statement. If you need help building out these specifics, we have experts we can refer on to. Alternatively we love collaborating with the team you may have already put together for your marketing.
We wish we could change it, but it's a fact of life. You can't prepare for everything, but the more you do prepare the more chance of success there will be. The same goes for your photoshoot. By the end of The Brand Discovery Session we will have a blueprint of what we need to build your Branding Shoot, but the blueprint will only work if we follow it. Some preparation before the day of the shoot will always pay off in spades in the final product. You are never alone in the process though, and we are always just a phone call or email away if you hit any snags along the way.
We get it! Life is busy. So why do you need to do a Brand Discovery Session? Why can't we just show up and take some photos? The truth is we could just show up and capture some gorgeous photos. The problem is without The Brand Discovery Session, there is no way to know if the choices we are making behind the camera are going to be what you business needs. Without The Brand Discovery Session, you could end up with a whole gallery of gorgeous photos that just don't work with your brand and existing marketing.
If this is you, then you are already ahead of the game. We can't tell you how many times we've had clients tell us that they wished they had done our Brand Discovery Session years ago. Maybe all you have right now is a logo and a dream- that's all we need! We love seeing micro business succeed which is why we offer our Brand Discovery Session, even in our Micro-Business Branding Package. We know you may not have all that marketing stuff figured out yet, but by the end of your Discovery Session you will have a much clearer picture of where you're headed.
It's time to stop sticky taping all the different pieces of your marketing together. Our Brand Discovery Session will help you pull all the different elements together into a strong clear message. It's time to start using Branding Photography to tell the market exactly who you are and what you have to offer. It's time not just for your Brand to be noticed, but more importantly, it's time to be remembered! Let's get connected.
If you live outside the Perth Metropolitan Area we offer a remote Brand Discovery Session via an online conference call. You will receive a digital copy of our Brand Discovery Book prior to the session, a recording of the call, and a short written brief reviewing what was discussed. This can then be used to direct a Branding Photoshoot of your own with a local photographer.
Digital Brand Discovery Workbook
90 Minute Videos Conference Call
Recording of the Call
Written Brief Summarising the Session