The Brand Discovery Session
WHAT IS A BRAND DISCOVERY SESSION?
A Brand Discovery Session is a 90 Minute Session focused on better understanding your business, your target market and how those two facets interact with each other. The purpose of The Brand Discovery Session is to help us build a photoshoot that is best suited to reflect the heart of your brand to the market you are wanting to attract.
WHY DO I NEED ONE?
Because without it we will be flying blind. The Brand Discovery Session acts as a plumb line to measure success. The success of a photoshoot can be very subjective if we don't know what success is defined as. The Brand Discovery Session helps us deliver to you an end product that is not just what you want, but more importantly what you need.
HOW DO YOU DO IT?
Here at Life as Art we use The Brand Prism as a structure to discover the ins and out that make your brand unique, and differentiate you in your market. A strong brand is capable of incorporating all 6 facets into a concise, transparent and appealing brand identity. Our Brand Discovery Session allows us to understand all 6 facets and then build out a photoshoot that will best reflect your brand identity.
WHAT CAN I EXPECT AFTER THE BRAND DISCOVERY SESSION?
First off, expect to be buzzing at the end. Our clients leave their Brand Discovery Session re-energised about their marketing. You will be bubbling with ideas and will gain a real clarity around the parts of your brand that you have built strongly. You may also come to realise some of the areas that need a little suring up. Regardless you will leave understanding all the different facets of your brand and how they inter-lock and mutually complement each other. Many of our clients say that it's the first time they feel like they have been given all the pieces to the puzzle.
IT'S A RULE OF LIFE
We wish we could change it, but it's a fact of life. You can't prepare for everything, but the more you do prepare the more chance of success there will be. The same goes for your photoshoot. By the end of The Brand Discovery Session we will have a blueprint of what we need to build your Branding Shoot, but the blueprint will only work if we follow it. Some preparation before the day of the shoot will always pay off in spades in the final product. You are never alone in the process though, and we are always just a phone call or email away if you hit any snags along the way.
BUT I'M JUST STARTING MY BUSINESS
If this is you, then you are already ahead of the game. We can't tell you how many times we've had clients tell us that they wished they had done our Brand Discovery Session years ago. Maybe all you have right now is a logo and a dream- that's all we need! We love seeing micro business succeed which is why we offer our Brand Discovery Session, even in our Micro-Business Branding Package. We know you may not have all that marketing stuff figured out yet, but by the end of your Discovery Session you will have a much clearer picture of where you're headed.
LET'S GET GROWING
It's time to stop sticky taping all the different pieces of your marketing together. Our Brand Discovery Session will help you pull all the different elements together into a strong clear message. It's time to start using Branding Photography to tell the market exactly who you are and what you have to offer. It's time not just for your Brand to be noticed, but more importantly, it's time to be remembered! Let's get connected.
Remote Discovery Session
If you live outside the Perth Metropolitan Area we offer a remote Brand Discovery Session via an online conference call. You will receive a digital copy of our Brand Discovery Book prior to the session, a recording of the call, and a short written brief reviewing what was discussed. This can then be used to direct a Branding Photoshoot of your own with a local photographer.
- Digital Brand Discovery Workbook
- 90 Minute Videos Conference Call
- Recording of the Call
- Written Brief Summarising the Session